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Hora 14 Málaga

Actualidad

Turismo

Andalucía muestra en Alemania su oferta turística basada en la diversidad de segmentos

En 2017 la región recibió 1,34 millones de alemanes, un 8,3 por ciento más y "la mejor marca en la extensa trayectoria de nuestro turismo"

Jesús Sánchez Orellana JesusSanchez__

SER Málaga02/06/2018 - 13:22 UTC

Málaga

El consejero de Turismo y Deporte, Francisco Javier Fernández, participó este sábado en Dresde (Alemania) en la inauguración oficial del Congreso Anual del operador TSS Group, uno de los mayores consorcios de agencias del país, donde ha destacado que Andalucía "aprovechará su presencia en esta cita para proyectar su imagen en el mercado germano como un destino con el catálogo de segmentos más diverso presentado hasta ahora".

Durante su intervención, ha valorado la importancia de este emisor para la región, que recibió en 2017 la visita de 1,34 millones de alemanes, un 8,3 por ciento más y "la mejor marca en la extensa trayectoria de nuestro turismo". "Estamos viviendo uno de los momentos más dulces de la relación turística entre Andalucía y Alemania, no sólo un mercado fiel, sino también un respetado aliado y un socio de valor", según ha informado la Junta en una nota.

Fernández, que ha felicitado a TSS Group por el 25 aniversario de su fundación y ha alabado el proceso de "reinvención" desarrollado por el grupo germano en este periodo, ha señalado que, en paralelo a esta trayectoria, "Andalucía ha evolucionado para ganar calidad, sumar infraestructuras de oferta y comunicación, enriquecer su catálogo con nuevos productos, y aumentar la innovación y la sostenibilidad turística".

En este sentido, el consejero ha subrayado que, aunque Andalucía es conocida internacionalmente "por sus magníficas playas y por las 3.000 horas de sol al año, nuestro destino se ha abierto como nunca a la diversificación y hoy contamos con más de 50 segmentos turísticos consolidados que conviven en perfecta armonía en nuestro territorio y que permiten vivir sensaciones únicas".

Entre otros recursos, ha detallado la posibilidad de visitar las Rutas del Cine para ver los escenarios donde se rodaron algunas de las películas internacionales más conocidas, hacer salidas marítimas que combinan el aprendizaje de la pesca en caladero con degustaciones gastronómicas, conocer la técnica de extracción "del mejor aceite de oliva del mundo" o visitar las bodegas donde se elaboran los "aclamados" vinos andaluces.

Únete al canal de WhatsApp de la SER

También ha mencionado la opción de recorrer el sendero "más insólito" y durante mucho tiempo considerado como el "más peligroso del mundo", como es el Caminito del Rey, fabricar piezas artesanales siguiendo las técnicas heredadas de la época árabe, comer en restaurantes familiares donde se cocina con productos 'kocher', o disfrutar de todo el catálogo de recursos patrimoniales reconocido por la Unesco.

El consejero ha apuntado que, aunque "el escenario internacional es cada día es más competitivo, sabemos lo mucho que los ciudadanos alemanes aprecian viajar, de la pasión que sienten por Andalucía y de la apuesta por la diferenciación y la excelencia que está realizando nuestro destino", por lo que "queremos corresponderles con la oferta más singular y diversa que hemos presentado nunca", ha concluido.

La participación de Andalucía en este congreso se enmarca en la colaboración que mantiene desde 2007 con TSS Group, una de las corporaciones de agencias independientes más importantes de Alemania. Actualmente, dispone de una red de 2.600 oficinas asociadas en el país, otras 500 en Polonia y coopera con diversos touroperadores, lo que la convierte en una de las mayores unidades de distribución en la zona.

Dentro de este acuerdo con el operador germano, que trajo a la comunidad en la temporada 2016-2017 a 54.000 pasajeros con sus marcas propias, Andalucía aprovechará su presencia en esta cita para acercar el destino a las agencias alemanas, mejorar el conocimiento del producto turístico, propiciar su recomendación entre sus clientes y aumentar el flujo de viajeros de este mercado hacia la región

Andalucía dispone de un espacio en el área expositiva del encuentro, zona desde la que se darán a conocer las últimas novedades con especial atención a aquellos segmentos por los que los viajeros alemanes muestran mayor interés. Además, el destino tendrá un especial protagonismo en los medios digitales de TSS --página web, banners y newsletters-- y participará en un circuito del grupo por seis ciudades alemanas.

Jesús Sánchez Orellana

Director de contenidos de SER Málaga. Cubre además la información turística para la Cadena SER en Andalucía....

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