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Economia y negocios | Actualidad

Mattel

De Frida Kahlo a Vicky Martin Berrocal: el homenaje de Mattel por el Día Internacional de la Mujer

La compañía busca inspirar a las niñas con muñecas de mujeres destacadas

David Justo davidjusto_

07/03/2018 - 08:49 UTC

Madrid

En 2015, la compañía Mattel lanzaba su línea Sheroes con el objetivo de inspirar a mujeres y niñas a través de figuras femeninas que son un ejemplo a seguir. Mujeres que han generado un cambio social, que han sido capaces de romper los moldes en sus profesiones y que han inspirado a las próximas generaciones a seguir su camino.

Más información

Desde entonces, la compañía ha rendido homenaje a mujeres como la gimnasta olímpica Gabrielle Douglas, la directora Ava DuVernay o la medallista olímpica de esgrima Ibtihaj Muhammad, la primera Barbie con hiyab. Ahora, con motivo del Día Internacional de la Mujer, que se celebra este jueves, la compañía ha anunciado una nueva serie de muñecas inspiradas en mujeres que son un ejemplo a seguir.

Frida Kahlo, la gran protagonista de esta nueva línea de muñecas

La compañía explica, a través de un comunicado publicado en su página web, que ha decidido rendir homenaje a 17 modelos históricos y modernos de todo el mundo: "Estas mujeres provienen de diversos orígenes y campos y están rompiendo los límites para inspirar a la próximo generación de niñas".

Entre las nuevas muñecas de la firma destaca la Barbie Frida Kahlo. Una figura que recuerda a la pintora mexicana por sus rasgos faciales, su tocado, sus pendientes y por la ropa inspirada en la artista. La compañía también ha decidido homenajear a la física que calculó la trayectoria para el Proyecto Mercury y el vuelo del Apollo 11 a la Luna, Katherine Johnson, y a la primera aviadora en cruzar el Atlántico, Amelie Earhart.

Las muñecas de Amelie Earhart (i), Frida Kahlo (c) y Katherine Johnson (d). / Mattel

De Sara Gama a Vicky Martín Berrocal

La compañía también ha decidido honrar a 14 modelos actuales. Entre ellas destaca la española Vicky Martín Berrocal, reconocida por Mattel por dirigir la firma 'Victoria'. Por esa misma razón, la empresa ha decidido dedicarle una Barbie que cuenta con algunos de los rasgos más característicos de la diseñadora.

Únete al canal de WhatsApp de la SER

Las nuevas muñecas de la compañía. / Mattel

Por otro lado, Mattel también ha homenajeado a las actrices Xiaotong Guan y Bindi Irwin, a la futbolista Sara Gama, a la campeona de snowboard Chloe Kim, a la periodista Martyna Wojciecowska, a la boxeadora Nicola Adams, a la bailarina Yuan Yuan Tan, a la cineasta Patty Jenkins, a la chef Hélène Darroze, a la campeona de volleyball Hui Ruoqi y a la diseñadora Leyla Piedayesh.

David Justo

(Astrabudua, 1991) Periodista especializado en tecnología y buscador de historias virales e inverosímiles...

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© Sociedad Española de Radiodifusión, S.L.U. 2024. Tots els drets reservats
Sociedad Española de Radiodifusión, S.L.U. realitza una reserva expressa de les reproduccions i usos dels programes radiofònics, les obres i altres prestacions accessibles des d'aquest lloc web a mitjans de lectura mecànica o altres mitjans que siguin adequats amb aquesta finalitat de conformitat amb l'article 67.3 del Reial decret llei 24 /2021, de 2 de novembre.

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Ahora, con motivo del Día Internacional de la Mujer, que se celebra este jueves, la compañía ha anunciado una nueva serie de muñecas inspiradas en mujeres que son un ejemplo a seguir."},{"_id":"NONDPBCDJNBI7JU4QMIR2TX2ZA","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Frida Kahlo, la gran protagonista de esta nueva línea de muñecas"},{"_id":"7YIR7YKELFBB5JSP7MWSKLCAVI","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La compañía explica, a través de<a href=\"https://news.mattel.com/news/barbie-r-honors-global-role-models-on-international-women-s-day\" target=\"_blank\"> un comunicado publicado <em>en su página web</em></a>, que ha decidido rendir homenaje a 17 modelos históricos y modernos de todo el mundo: \"<strong>Estas mujeres provienen de diversos orígenes y campos y están rompiendo los límites para inspirar a la próximo generación de niñas\".</strong>"},{"_id":"O6OORNM6SVG2LDZHDV4J4HSOGM","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>Entre las nuevas muñecas de la firma destaca la Barbie Frida Kahlo</strong>. 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Entre ellas destaca la española Vicky Martín Berrocal, reconocida por Mattel por dirigir la firma 'Victoria'. Por esa misma razón, la empresa ha decidido dedicarle una Barbie que cuenta con algunos de los rasgos más característicos de la 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