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ALUMBRADO NAVIDEÑO

Cuánto gastan en luces de Navidad las principales ciudades españolas

Suele haber proporcionalidad entre la cantidad de dinero presupuestada y el número de habitantes de cada ciudad

Se ha generalizado la sustitución de bombillas tradicionales por luces LED de bajo consumo

Madrid

En estas fechas las ciudades lucen sus mejores galas. Las luces y adornos típicos de las fechas se convierten en los grandes protagonistas atrayendo incluso a un gran número de turistas que no se quieren perder el espectáculo lumínico del que se puede disfrutar en toda España.

Incluso los ayuntamientos reservan una partida de fondos para este acontecimiento. Sin embargo, no para todos es motivo de alegría. Hay quien piensa que este gasto, excesivo en algunos casos, es superfluo.

Indudablemente no todo es negativo y el punto a favor de esto es el aumento de las compras. De hecho, es una iniciativa de marketing indirecto perfecta para los comerciantes que, gracias a este espíritu que aporta la Navidad, ven como sus ventas aumentan en los días en que, pese a la lluvia y el frío, los españoles salen a recorrer las calles.

Madrid

La capital —con más de 4 millones de habitantes— es la ciudad española que más gasta en alumbrado navideño. Desde el 1 de diciembre y hasta después de reyes, el ayuntamiento de Madrid habrá gastado en este tipo de decoración más de dos millones de euros, un 8% más que en la campaña de 2015.

FOTOGALERÍA | Madrid se prepara para la Navidad
FOTOGALERÍA | Madrid se prepara para la Navidad

<p>La Navidad madrileña en imágenes</p>

Este incremento responde al aumento de luces en los distritos más periféricos de la ciudad. No obstante, el consumo de electricidad se reduce, debido a que el consistorio utiliza únicamente bombillas LED.

Barcelona

El punto de mira estaba especialmente puesto sobre la alcaldesa, Ada Colau, tras la polémica del pasado año. Un altercado provocado por su decisión de retrasar el inicio del alumbrado navideño para ahorrar; una medida que no gustó a los comerciantes, tanto es así que finalmente la propuesta de la alcaldesa no pudo llevarse a cabo por las sendas protestas.

Este año, el pistoletazo de salida a la temporada navideña lo dio la propia Colau. Un acto que tuvo lugar en el cruce entre la ronda de Sant Pau y la avenida Paral·lel que inauguró el encendido de esta luces que se podrán ver de domingo a miércoles de 18:00 a 23:00; jueves hasta las 0:00 y viernes y sábados hasta la 1:00 de la madrugada. Un horario que se tornará extraordinario los días de Nochebuena, Navidad, Fin de Año y Reyes, cuando estarán encendidas hasta las 2:00.

Un despliegue de luces que cuestan al ayuntamiento catalán un total de 810.000 € en subvenciones a los comerciantes. Un total de 100 kilómetros que recorrerán todos los distritos de la capital alumbrando y dando vida al espíritu de la Navidad.

Valencia

Desde el 5 de diciembre los valencianos disfrutan de la iluminación navideña en su ciudad. Este año el ayuntamiento ha gastado 72.600 €, algo más que el año pasado, cuando el presupuesto para engalanar las calles y lugares públicos de Valencia fue de 60.000.

En la Plaza del Ayuntamiento, al lado de la pista de patinaje sobre hielo y un tiovivo para los más pequeños, se eleva un gigantesco abeto de 24 metros. A todo esto se le suma un belén de más de 500 figuras y un recital de música coral.

Sevilla

La capital andaluza arrancaba su alumbrado el 7 de diciembre, una fecha bastante tardía. Hay que remontarse a 1999 para encontrar una fecha tan alejada. Con la elección de esta fecha, Sevilla es una de las ciudades que más tarde se ha engalanado para recibir a la Navidad este año.

El montaje, desmontaje y mantenimiento de este alumbrado es de la empresa Elecfes S.L y el presupuesto concreto de los trabajos asciende a 498.700 €, de los que 110.000 los aporta Caser, empresa patrocinadora.

Un presupuesto en el que se incluye el adorno de las 192 calles elegidas, algunas de ellas por primera vez, para vestir las calles de Sevilla. El alumbrado permanecerá en funcionamiento hasta el 6 de enero, desde las seis y media de la tarde y hasta las doce de la noche, si bien los días 24 y 31 de diciembre y 5 de enero se mantendrá hasta la una de la madrugada.

Zaragoza

90.000 € ha destinado el ayuntamiento maño para adornar Zaragoza. En 2015 el gasto fue inferior (60.000). Desde principios de este mes miles de LED de bajo consumo ambientan las calles de la ciudad. Una parte de ese material pertenece al ayuntamiento, que sin alquilar ninguna de las luces, asume todos los gastos de montaje y reparación.

La Plaza del Pilar como símbolo zaragozano, acoge además un belén ajardinado con más de un centenar de figuras artesanales, y un parque de tirolinas de nieve.

Murcia

Un total de 190.000 €  han hecho posible que las principales calles y plazas de Murcia se encendieran el pasado día 3 con un alumbrado en el que las plazas y las fuentes tienen un papel especial. El epicentro de las celebraciones vuelve a estar en la plaza Circular, donde dos árboles gigantescos, uno físico de 30 metros de altura, y otro de luz, de casi 80 metros, ponen la majestuosidad a los coloridos adornos de las vías y parques urbanos.

En el presupuesto destinado este año para el alumbrado se incluye el suministro en régimen de arrendamiento- las luces las aporta la empresa-, la instalación y desmontaje y el mantenimiento de las luces.

Palma de Mallorca

El leve retraso en el encendido de las luces de Navidad, ha supuesto un ahorro del 14% en el ayuntamiento de Palma de Mallorca, que ha gastado algo más de 522.000 € en la decoración urbana para estas fechas.

Gran Canaria

Unas 777.300 microbombillas LED de bajo consumo adornan y llenan de luz a cuarenta calles, paseos y plazas del municipio coincidiendo con el encendido navideño de varias zonas comerciales abiertas de la capital. A la sombra del iluminado árbol de Navidad de 12 metros de altura que presidirá la plaza de Santa Ana hasta el 6 de enero se inauguró el belén que se instala cada año en el patio de las Casas Consistoriales, obra de Fernando Benítez.

La iluminación navideña se encenderá durante seis horas cada día hasta el 7 de enero y consumirá de 16.224 kilovatios por hora, con un coste de la energía de 3.500 €, un gasto inferior en un 15 % al del año pasado. Un gasto notablemente inferior al resto de ciudades que se traduce en luces propias e instalación y desmontaje por parte del personal del ayuntamiento.

Bilbao

Más de un millón de luces LED han sido desplegadas por las calles de Bilbao para iluminar las fiestas de Navidad. Desde el primero de diciembre todos los distritos de la capital vizcaína estarán iluminados y amenizados con más de 200 actividades para todos los públicos.

Casi 800.000 € han sido destinados a adornar las calles con las bombillas del alumbrado navideño, una cifra similar a la de 2015. Además de las luces, en Bilbao se podrán ver 15 abetos artificiales o una pista de patinaje sobre hielo.

Alicante

El Ayuntamiento de Alicante se ha puesto manos a la obra y ha conseguido que todos los barrios de la ciudad cuenten este año con iluminación navideña que llame al consumo.  Este año el consistorio alicantino ha logrado una promesa que ya hacía el año pasado y es que todos los barrios tengan algún elemento navideño decorativo, algo que los comerciantes estiman hará que amplíe sus ventas hasta en un 5 %.

Con un mínimo de tres o cuatro calles iluminadas en cada barrio, más la principal, el consistorio quiere resarcir los efectos de la crisis y que el ambiente navideño inunde todo Alicante. El presupuesto total asciende a los 120.000 € compartidos entre los comerciantes y el ayuntamiento-50% cada uno-.

Córdoba

Encendido con polémica de las 1,6 millones de lámparas en Córdoba. En el acto donde se inauguró la campaña navideña, un grupo de parcelistas demandaron el suministro de luz básico para sus casas. La decoración incluye el famoso pino de Costa Sol, sin embargo tras múltiples intentos para obtenerla, el ayuntamiento de Córdoba no ofreció información.

Valladolid

Hasta el próximo 6 de enero, más de 60 calles de la ciudad estarán iluminadas durante cuatro horas al día con 370 arcos de luz, 34 árboles decorados con guirnaldas y 49 motivos navideños con 1.566.226 puntos de luz.

Este año, el presupuesto global asciende a 390.000 euros, de los cuales el Ayuntamiento subvenciona 150.000 además de los 6.000 euros estimados en la energía que consuman las luces.

Gijón

La principal ciudad de Asturias tiene presupuestados 320.120€ para alumbrar sus espacios públicos este año. Una cantidad similar a la de 2015.

A Coruña

Los gallegos estrenan este año las luces de bajo consumo con 107 puntos de luz repartidos entre calles y avenidas y 100 arcos que alumbran los principales distritos comerciales.

Una innovación que les ha costado 241.480 € y cuyo pago se realizará en dos fases: la primera factura, correspondiente al diseño, suministro, montaje, gestión técnica y legalización por un 72,083 % del importe anual del contrato y en una segunda factura, el 27,916 % restante, correspondiente al mantenimiento de la instalación y desmontaje.

Las luces permanecerán encendidas hasta el próximo 7 de enero. Para todo aquel que quiera acercarse a disfrutar de ellas podrá hacerlo de 18:00 a 02:00 de la madrugada cuando se apagarán.

Badajoz

La ciudad extremeña se ha consagrado como la primera en encender sus luces navideñas, concretamente el pasado 25 de noviembre. Desde entonces, el árbol gigante instalado en la catedral es el centro de atención de todo el que pasea por las calles pacenses.

Además, se inauguró el Mercado Navideño de San Francisco, donde este año se expondrán un total de 49 casetas de temática navideña, con productos artesanales, dulces típicos, decoración o regalos. Permanecerá abierto hasta el próximo 5 de enero en horario de 11 a 14 horas y de 17 a 21 horas, y sólo cerrará las tardes del día 24 y 31 de diciembre y los días 25 de diciembre y 1 de enero.

El programa de todas las actividades ha supuesto al consistorio 94.000 euros, en el que se incluye el alumbrado y todas las actividades programadas para estos 40 días que Badajoz tendrá de fiestas navideñas.

Cádiz

A punto de quedarse sin luces navideñas han estado los gaditanos, cuyo alcalde, José María González 'Kichi', planteaba la posibilidad de prescindir de alumbrado navideño. Un hecho insólito paralizado por las protestas de los comerciantes que, al inicio de la campaña navideña reivindicaban apagando todos los escaparates la necesidad de la decoración navideña para incentivar las ventas.

De esta manera, los comerciantes gaditanos lograban que Kichi reconsiderara su propuesta e iluminara el pasado día 8 las primeras calles de Cádiz. Y hablamos de las primeras porque este año el ayuntamiento alumbrará por tramos los distintos lugares de la ciudad. Una decisión tomada tras la polémica y que ha hecho que los técnicos tengan que estar trabajando a contrarreloj para que todas las calles estén iluminadas.

Tras la polémica, el ayuntamiento ha desembolsado un total de 567.000 euros (más 119.175 euros en concepto del 21 por ciento de IVA). Y es que las prisas no son buenas, y los gaditanos han tenido que poco a poco, y al ritmo de trabajo de los operarios, ver cómo se iluminaban sus calles, de manera progresiva y no al gusto de todos.

Pamplona

Casi 98.000 € se ha gastado este año el ayuntamiento navarro para decorar las calles de Pamplona —30.000 € más que el año pasado—. El consistorio asegura que tanto las luces como el resto del material, además del montaje, retirada y mantenimiento; corre a cargo del presupuesto público.

San Sebastián

"Asómate a la Navidad en San Sebastián" es el eslogan que han usado este año para atraer al turismo al norte de España. Un eslogan que le viene ni al pelo a este alumbrado que cuenta con 547 arcos, figuras y farolas que se encenderán cada noche, más de un millón de puntos de luz.

120.000 euros destinados al montaje, mantenimiento y desmontaje de las estructuras que se harán por parte de la empresa cordobesa Ximénez Iluminaciones que se ha alzado con este contrato público por 3 años para iluminar la ciudad donostiarra.

La agenda navideña donostiarra, que empezaba el 2 de diciembre, concluirá el 8 de enero con un 21% más de calles iluminadas que el pasado año y un incremento del 20% en elementos decorativos. Cabe destacar el gran árbol navideño instalado en el Palacio de Miramar de 20 metros de altura y ocho de diámetro. Además, como novedad este año está la campaña del "Gran Mercado de Navidad", un mercado que con sus casetas recorrerá el paseo de Francia; un total de 30 casetas abrirán sus puertas para ofrecer productos navideños.

Santander

 Más de 400.000 bombillas con tecnología LED y 139 arcos de entre 8 y 12 metros en distintas calles de la ciudad iluminan las calles de la capital cántabra.

La principal novedad del alumbrado navideño de este año será la iluminación de la fachada del Ayuntamiento, que se transformará en un gran lienzo sobre el que se proyectarán imágenes y motivos navideños, combinados con sonido envolvente en toda la plaza.

El coste eléctrico asciende a 1.320 euros, para un alumbrado que permanecerá encendido hasta el día 6 desde las 18:00 hasta las 23:00 horas, ampliándolo una hora más, hasta las doce, los viernes, sábados y vísperas de fiesta. El resto del gasto presupuestado por el consistorio, está incluido en el salario de los trabajadores municipales que se encargan del montaje, retirada y mantenimiento

Logroño

En la capital riojana el gasto en luces de Navidad es compartido. De los 75.000 € presupuestados este año —en 2015 fueron más de 100.000 €—, el 20% lo asume la Cámara Oficial de Comercio e Industria de la región.

De la instalación, retirada y alquiler de las luces se ha hecho cargo la empresa Iluminaciones Ximénez. En cuanto a los comercios de la ciudad, este año aportarán el 30% del presupuesto para que las principales calles comerciales estén iluminadas hasta que pasen las fiestas navideñas.

Málaga

Desde el 24 de noviembre y durante 44 días, Málaga exhibirá su alumbrado navideño que este año, como el pasado, le ha costado al ayuntamiento casi 580.000 €. Casi dos millones de bombillas se suman a los cuatro árboles de las plazas de la Marina, la Constitución, Marina Lario y el parque Huelin.

La principal novedad es que dos veces al día se sincronizarán las luces con música de Queen o Carmina Buruna en la famosa calle Larios.

Albacete

La ciudad manchega reparte el gasto entre el Ayuntamiento y la Asociación de Comerciantes de la ciudad. De los 100.000 € invertidos en la decoración navideña, 60.000 los aportan las arcas públicas y 40.000 esta organización.

Ceuta

La ciudad autonoma contará este 2016 con hasta un millón y medio de puntos de luz, que la iluminarán hasta el 6 de enero. 611.094 euros destinados al montaje, desmontaje y mantenimiento de estos puntos de luz repartidos por los casi 19 kilómetros cuadrados que abarca la ciudad ceutí.

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Gaudiu-ne! <a href=\"https://twitter.com/hashtag/HolaNadal?src=hash&ref_src=twsrc%5Etfw\">#HolaNadal</a> <a href=\"https://t.co/vLbBeiUn3U\">pic.twitter.com/vLbBeiUn3U</a></p>— Barcelona Cultura (@bcncultura) <a href=\"https://twitter.com/bcncultura/status/801857354413342720?ref_src=twsrc%5Etfw\">November 24, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"801857354413342720"},"referent":{"id":"801857354413342720","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"5LX5F4JPUFBQBJF2VGWBSYO4IA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Un despliegue de luces que cuestan al ayuntamiento catalán un total de <strong>810.000 € en subvenciones a los comerciantes</strong>. Un total de 100 kilómetros que recorrerán todos los distritos de la capital alumbrando y dando vida al espíritu de la Navidad."},{"_id":"FLXLIFJL5JGPXKWULM34OREB4E","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Valencia"},{"_id":"7ZOWYL2I5RBEDFX6TXWIVIXA5U","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Desde el 5 de diciembre los valencianos disfrutan de la iluminación navideña en su ciudad. Este año <strong>el ayuntamiento ha gastado 72.600 €</strong>, algo más que el año pasado, cuando el presupuesto para engalanar las calles y lugares públicos de Valencia fue de 60.000."},{"type":"oembed_response","subtype":"twitter","_id":"FAILOUZB5ZC5RFNGGLO235PWLI","raw_oembed":{"url":"https://twitter.com/Valenciaturismo/status/806178549208121344","author_name":"VisitValència.","author_url":"https://twitter.com/Valenciaturismo","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">La <a href=\"https://twitter.com/hashtag/Navidad?src=hash&ref_src=twsrc%5Etfw\">#Navidad</a> ya está en <a href=\"https://twitter.com/hashtag/Valencia?src=hash&ref_src=twsrc%5Etfw\">#Valencia</a> ❄️⛄️🎄 Acércate a la plaza del Ayuntamiento a comprobarlo! <a href=\"https://t.co/vfE37br54g\">pic.twitter.com/vfE37br54g</a></p>— VisitValència. (@Valenciaturismo) <a href=\"https://twitter.com/Valenciaturismo/status/806178549208121344?ref_src=twsrc%5Etfw\">December 6, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"806178549208121344"},"referent":{"id":"806178549208121344","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"VLMWXOTLRNFABBA4DVXJZOJS44","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"En la Plaza del Ayuntamiento, al lado de la pista de patinaje sobre hielo y un tiovivo para los más pequeños, se eleva <strong>un gigantesco abeto de 24 metros</strong>. A todo esto se le suma un belén de más de 500 figuras y un recital de música coral."},{"_id":"7AEN4VE35REMFLUOO3GYQDNVZ4","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Sevilla"},{"_id":"QYEBY4ZYZBC4HOT2WOLQCPCKFE","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La capital andaluza arrancaba su alumbrado el <strong>7 de diciembre</strong>, una fecha bastante tardía. Hay que remontarse a 1999 para encontrar una fecha tan alejada. Con la elección de esta fecha, <strong>Sevilla es una de las ciudades que más tarde se ha engalanado para recibir a la Navidad este año</strong>."},{"_id":"5D3QDMOONJC3BO3RDNBGTW7SNU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El montaje, desmontaje y mantenimiento de este alumbrado es de la empresa<strong> Elecfes S.L</strong> y el presupuesto concreto de los trabajos asciende a <strong>498.700 €, de los que 110.000 los aporta Caser</strong>, empresa patrocinadora."},{"type":"oembed_response","subtype":"twitter","_id":"6Z5GN6UFA5GBTFQJWWBLBTGS2Q","raw_oembed":{"url":"https://twitter.com/Ayto_Sevilla/status/806570773573943296","author_name":"Ayuntamiento de Sevilla","author_url":"https://twitter.com/Ayto_Sevilla","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">¡Gracias a todos los que nos han acompañado hoy en el encendido de las luces de Navidad! <a href=\"https://twitter.com/hashtag/AlumbraSevilla?src=hash&ref_src=twsrc%5Etfw\">#AlumbraSevilla</a> <a href=\"https://t.co/cWtM01MsID\">pic.twitter.com/cWtM01MsID</a></p>— Ayuntamiento de Sevilla (@Ayto_Sevilla) <a href=\"https://twitter.com/Ayto_Sevilla/status/806570773573943296?ref_src=twsrc%5Etfw\">December 7, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"806570773573943296"},"referent":{"id":"806570773573943296","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"BVLN3XZ24BAOFEV2QPYZHNAX6Q","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Un presupuesto en el que se incluye el<a title=\"192 calles de Sevilla se llenan de Navidad\" href=\"http://cadenaser.com/emisora/2016/12/05/radio_sevilla/1480938310_500842.html\"><strong> adorno de las 192 calles</strong> </a>elegidas, algunas de ellas por primera vez, para vestir las calles de Sevilla. El alumbrado permanecerá <strong>en funcionamiento hasta el 6 de enero</strong>, desde las seis y media de la tarde y hasta las doce de la noche, si bien los días 24 y 31 de diciembre y 5 de enero se mantendrá hasta la una de la madrugada."},{"_id":"WFTXHQXPYRAY3CCO75O35XINPU","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Zaragoza"},{"_id":"IAJAKJUPKZC27HFVQQWIERTWME","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>90.000 €</strong> ha destinado el ayuntamiento maño <a href=\"http://cadenaser.com/emisora/2016/12/02/radio_zaragoza/1480704292_630240.html\"><strong>para adornar Zaragoza</strong></a>. En 2015 el gasto <strong>fue inferior</strong> (60.000). Desde principios de este mes miles de LED de bajo consumo ambientan las calles de la ciudad. <strong>Una parte de ese material pertenece al ayuntamiento</strong>, que sin alquilar ninguna de las luces, asume todos los gastos de montaje y reparación."},{"type":"oembed_response","subtype":"twitter","_id":"C2PYBFH7WJEIDBKQTZSFK5GPFY","raw_oembed":{"url":"https://twitter.com/zaragoza_es/status/806460926224371712","author_name":"AyuntamientoZaragoza","author_url":"https://twitter.com/zaragoza_es","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">V <a href=\"https://twitter.com/hashtag/Concurso?src=hash&ref_src=twsrc%5Etfw\">#Concurso</a> de Tarjetas de Navidad del <a href=\"https://twitter.com/MuseoFuego?ref_src=twsrc%5Etfw\">@MuseoFuego</a> y de los Bomberos. Niños y niñas entre 5 y 12 años > <a href=\"https://t.co/SkRRT43S5t\">https://t.co/SkRRT43S5t</a></p>— AyuntamientoZaragoza (@zaragoza_es) <a href=\"https://twitter.com/zaragoza_es/status/806460926224371712?ref_src=twsrc%5Etfw\">December 7, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"806460926224371712"},"referent":{"id":"806460926224371712","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"U73XQH6LT5DWRMF3FJP7LXYYUU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La <strong>Plaza del Pilar</strong> como símbolo zaragozano, acoge además un belén ajardinado con <strong>más de un centenar de figuras artesanales</strong>, y un parque de tirolinas de nieve."},{"_id":"FPOORD37LVBPHIEORCZET4HXOY","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Murcia"},{"_id":"YTMQHEP7TVD6FDFVXKAQUB6RZE","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Un total de <strong>190.000 €  </strong>han hecho posible que las principales calles y plazas de Murcia<strong> se encendieran el pasado día 3</strong> con un alumbrado en el que las plazas y las fuentes tienen un papel especial. El epicentro de las celebraciones vuelve a estar en la plaza Circular, donde <a title=\"Innovador espectáculo audiovisual en el árbol de la Circular\" href=\"http://cadenaser.com/emisora/2016/12/10/radio_murcia/1481373168_017846.html\"><strong>dos árboles gigantescos, uno físico de 30 metros de altura, y otro de luz, de casi 80 metros</strong></a>, ponen la majestuosidad a los coloridos adornos de las vías y parques urbanos."},{"type":"oembed_response","subtype":"twitter","_id":"JVWQYTG7QZBC5EDOLQL75CNUHA","raw_oembed":{"url":"https://twitter.com/AytoMurcia/status/805188297437933570","author_name":"Ayuntamiento de Murcia","author_url":"https://twitter.com/AytoMurcia","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">❗️🎥 <a href=\"https://twitter.com/hashtag/Murcia?src=hash&ref_src=twsrc%5Etfw\">#Murcia</a> ha encendido esta noche la <a href=\"https://twitter.com/hashtag/Navidad?src=hash&ref_src=twsrc%5Etfw\">#Navidad</a> y ha sido espectacular 👏🏻 ¡No te lo pierdas! 🎄 <a href=\"https://t.co/6yogtA30OB\">pic.twitter.com/6yogtA30OB</a></p>— Ayuntamiento de Murcia (@AytoMurcia) <a href=\"https://twitter.com/AytoMurcia/status/805188297437933570?ref_src=twsrc%5Etfw\">December 3, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"805188297437933570"},"referent":{"id":"805188297437933570","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"BB74Z7E6HVB4XJ52M2CYQ2526I","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"En el presupuesto destinado este año para el alumbrado se incluye el suministro en régimen de arrendamiento- <strong>las luces las aporta la empresa</strong>-, la instalación y desmontaje y el mantenimiento de las luces."},{"_id":"PSINUKMXV5ECFDYMLCY5QIOQSI","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Palma de Mallorca"},{"_id":"YPFGZEMETNDSLIM4CKYHKZNUH4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El leve retraso en el encendido de las luces de Navidad, ha supuesto <strong>un ahorro del 14%</strong> en el ayuntamiento de Palma de Mallorca, que ha gastado <strong>algo más de 522.000 €</strong> en la decoración urbana para estas fechas."},{"_id":"IGAI52KCCFB4XK5CKAUVK6YYAQ","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Gran Canaria"},{"_id":"FSPW4YNCTVFRVIVU3WSZBDK5FA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Unas <strong>777.300 microbombillas LED </strong>de bajo consumo adornan y llenan de luz a cuarenta calles, paseos y plazas del municipio coincidiendo con el encendido navideño de varias zonas comerciales abiertas de la capital. A la sombra del iluminado árbol de Navidad de 12 metros de altura que presidirá la plaza de Santa Ana hasta el 6 de enero se inauguró el <a title=\" Última Navidad para el taxi-belén\" href=\"http://cadenaser.com/emisora/2016/12/07/ser_las_palmas/1481114821_425147.html\"><strong>belén que se instala cada año en el patio de las Casas Consistoriale</strong></a><strong>s</strong>, obra de Fernando Benítez."},{"_id":"DV6AUWZKXRBCXGRDHTMLYSCW6Y","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La iluminación navideña se encenderá durante <strong>seis horas cada día</strong> hasta el 7 de enero y consumirá de <strong>16.224 kilovatios por hora</strong>, con un coste de la energía de<strong> 3.500 €</strong>, un gasto inferior en un 15 % al del año pasado. Un gasto notablemente inferior al resto de ciudades que se traduce en <strong>luces propias e instalación y desmontaje por parte del personal del ayuntamiento</strong>."},{"_id":"EVYIRXM4HFHVHLVROZ5YYXUB5U","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Bilbao"},{"_id":"LUFEXTAUC5EXDHTSWH7CDGTFHA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>Más de un millón de luces LED</strong> han sido desplegadas por las calles de Bilbao para iluminar las fiestas de Navidad. Desde el primero de diciembre <strong>todos los distritos de la capital vizcaína</strong> estarán iluminados y amenizados con <strong>más de 200 actividades</strong> para todos los públicos."},{"type":"oembed_response","subtype":"twitter","_id":"JRXZCF7ELNCCNFFRO5SVFRQGOE","raw_oembed":{"url":"https://twitter.com/BilbaoEkintza/status/807567952438554624","author_name":"Bilbao Ekintza","author_url":"https://twitter.com/BilbaoEkintza","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Para celebrar la navidad y dinamizar la ciudad el Ayuntamiento de Bilbao ha puesto en marcha un completo programa de actividades <a href=\"https://t.co/9JmIQtfJ32\">pic.twitter.com/9JmIQtfJ32</a></p>— Bilbao Ekintza (@BilbaoEkintza) <a href=\"https://twitter.com/BilbaoEkintza/status/807567952438554624?ref_src=twsrc%5Etfw\">December 10, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"807567952438554624"},"referent":{"id":"807567952438554624","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"RXKAMD6EV5HZ5N5YXDHOUKEOVQ","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<a href=\"http://cadenaser.com/emisora/2016/12/01/radio_bilbao/1480595408_741450.html\"><strong>Casi 800.000 € han sido destinados a adornar las calles</strong></a> con las bombillas del alumbrado navideño, una cifra similar a la de 2015. Además de las luces, en Bilbao se podrán ver <strong>15 abetos artificiales</strong> o una pista de patinaje sobre hielo."},{"_id":"7GPGR7JWFFCMFLAHNLIXTXBP3E","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Alicante"},{"_id":"3GN5S2ZUUBE6NIDS3663EGKACI","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El Ayuntamiento de Alicante se ha puesto manos a la obra y ha conseguido que <a title=\"Este año sí, iluminación navideña para todos los barrios\" href=\"http://cadenaser.com/emisora/2016/11/01/radio_alicante/1477999503_927384.html\"><strong>todos los barrios de la ciudad cuenten este año con iluminación navideña que llame al consumo</strong></a>.  Este año el consistorio alicantino ha logrado una promesa que ya hacía el año pasado y es que todos los barrios tengan algún elemento navideño decorativo, algo que los comerciantes estiman hará que <strong>amplíe sus ventas hasta en un 5 %</strong>."},{"_id":"HW5UWPZKMFALZMJCBC3ZY2WWPU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Con un mínimo de tres o cuatro calles iluminadas en cada barrio, más la principal, el consistorio quiere resarcir los efectos de la crisis y que el ambiente navideño inunde todo Alicante. El presupuesto total asciende a los <strong>120.000 € compartidos entre los comerciantes y el ayuntamiento</strong>-50% cada uno-."},{"_id":"ZAPMY6FYMNCMJE5ECARZU5CO4E","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Córdoba"},{"_id":"IN4ZK2HLDBHOXAPTHZSFAY34WM","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Encendido con polémica de las <a href=\"http://cadenaser.com/emisora/2016/12/02/radio_cordoba/1480711928_522040.html\"><strong>1,6 millones de lámparas en Córdoba</strong></a>. En el acto donde se inauguró la campaña navideña, un grupo de parcelistas <strong>demandaron el suministro de luz básico para sus casas</strong>. La decoración incluye el famoso pino de Costa Sol, sin embargo tras múltiples intentos para obtenerla, <strong>el ayuntamiento de Córdoba no ofreció información</strong>."},{"_id":"QIFD2Y62U5DRLHDKIMJ3XV3WV4","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Valladolid"},{"_id":"RXXOQZ3CL5GTNHEM6I4P5SQBW4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Hasta el próximo 6 de enero, <strong>más de 60 calles de la ciudad estarán iluminadas</strong> durante cuatro horas al día con 370 arcos de luz, 34 árboles decorados con guirnaldas y 49 motivos navideños con 1.566.226 puntos de luz."},{"_id":"PHKYLAD6JBDFPOPXCYPHVKRG3Q","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Este año, el presupuesto global asciende a<strong> 390.000 euros,</strong> de los cuales el <strong>Ayuntamiento subvenciona 150.000</strong> además de los 6.000 euros estimados en la energía que consuman las luces."},{"_id":"SQTUYFVWE5DLDPTHZOYFTPRDHY","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Gijón"},{"_id":"ZYEPQYSAZZCJJD7M3434SKWTJE","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La principal ciudad de Asturias tiene presupuestados <strong>320.120€</strong> para alumbrar sus espacios públicos este año. Una cantidad similar a la de 2015."},{"type":"oembed_response","subtype":"twitter","_id":"F2AKTMUZA5FFLIFZNVJGEI4TRY","raw_oembed":{"url":"https://twitter.com/GijonTurismo/status/807526555169751040","author_name":"Visita Gijón/Xixón","author_url":"https://twitter.com/GijonTurismo","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Navidad en la Casa de Todos y Cada Una<a href=\"https://twitter.com/hashtag/Navidad?src=hash&ref_src=twsrc%5Etfw\">#Navidad</a> <a href=\"https://twitter.com/hashtag/Navid%C3%A1?src=hash&ref_src=twsrc%5Etfw\">#Navidá</a> <a href=\"https://twitter.com/hashtag/Ayuntamiento?src=hash&ref_src=twsrc%5Etfw\">#Ayuntamiento</a> <a href=\"https://twitter.com/hashtag/Gij%C3%B3n?src=hash&ref_src=twsrc%5Etfw\">#Gijón</a> <a href=\"https://twitter.com/hashtag/Xix%C3%B3n?src=hash&ref_src=twsrc%5Etfw\">#Xixón</a> <a href=\"https://twitter.com/hashtag/Asturias?src=hash&ref_src=twsrc%5Etfw\">#Asturias</a> <a href=\"https://twitter.com/hashtag/Asturies?src=hash&ref_src=twsrc%5Etfw\">#Asturies</a> <a href=\"https://twitter.com/hashtag/AsturiasConSal?src=hash&ref_src=twsrc%5Etfw\">#AsturiasConSal</a><br>Foto <a href=\"https://twitter.com/EgeaFotografia?ref_src=twsrc%5Etfw\">@EgeaFotografia</a> <a href=\"https://t.co/LQuRTRbj6C\">pic.twitter.com/LQuRTRbj6C</a></p>— Visita Gijón/Xixón (@GijonTurismo) <a href=\"https://twitter.com/GijonTurismo/status/807526555169751040?ref_src=twsrc%5Etfw\">December 10, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"807526555169751040"},"referent":{"id":"807526555169751040","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"G4VPVVE2JBEJ7OZYAJLJYSYN44","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"A Coruña"},{"_id":"BQNIXXZVFFFTJHVXJGZGIEHJWA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Los gallegos estrenan este año las luces de bajo consumo con<strong> 107 puntos de luz</strong> repartidos entre calles y avenidas y <strong>100 arcos</strong> que alumbran los principales distritos comerciales."},{"_id":"LGVD3FXAAFEBRCYIYHKDLDUKE4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Una innovación que les ha costado<strong> 241.480 €</strong> y cuyo pago se realizará en <strong>dos fases</strong>: la primera factura, correspondiente al diseño, suministro, montaje, gestión técnica y legalización por un <strong>72,083 %</strong> del importe anual del contrato y en una segunda factura, el <strong>27,916 %</strong> restante, correspondiente al mantenimiento de la instalación y desmontaje."},{"_id":"MJ4USZOXQBHYRI35TFLDIG3QFM","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Las luces permanecerán <strong>encendidas hasta el próximo 7 de enero</strong>. Para todo aquel que quiera acercarse a disfrutar de ellas podrá hacerlo <strong>de 18:00 a 02:00</strong> de la madrugada cuando se apagarán."},{"_id":"CXUEG5AZWVCG7CZG2LCZUFNHWE","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Badajoz"},{"_id":"2G6XM34ROJGKZPXDTZ74FJWMAM","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La ciudad extremeña se ha consagrado como<strong> la primera en encender sus luces navideñas</strong>, concretamente el pasado 25 de noviembre. Desde entonces, el árbol gigante instalado en la catedral es el centro de atención de todo el que pasea por las calles pacenses."},{"_id":"6UANN5HWCZBHLBGSYQAM2YBAB4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Además, se inauguró el <strong>Mercado Navideño de San Francisco</strong>, donde este año se expondrán un total de <strong>49 casetas</strong> de temática navideña, con productos artesanales, dulces típicos, decoración o regalos. Permanecerá abierto <strong>hasta el próximo 5 de enero</strong> en horario de 11 a 14 horas y de 17 a 21 horas, y sólo cerrará las tardes del día 24 y 31 de diciembre y los días 25 de diciembre y 1 de enero."},{"_id":"RB36TCUKUBDDZFLSDV7GAVAQEY","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El programa de todas las actividades ha supuesto al consistorio <strong>94.000 euros,</strong> en el que se incluye el alumbrado y todas las actividades programadas para estos 40 días que Badajoz tendrá de fiestas navideñas."},{"_id":"U37FLDB66FFW5OIZ727MZ5UMCY","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Cádiz"},{"_id":"OAIFXIQNJBCJ3JPACQOSS74H2A","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"A punto de quedarse <strong>sin luces navideñas han estado los gaditanos</strong>, cuyo alcalde, José María González '<a title=\"Noticias sobre José MAría González \" href=\"http://cadenaser.com/tag/jose_maria_gonzalez_santos/\"><strong>Kichi</strong></a>', planteaba la posibilidad de prescindir de alumbrado navideño. Un <strong>hecho insólito paralizado por las protestas de los comerciantes</strong> que, al inicio de la campaña navideña reivindicaban apagando todos los escaparates la necesidad de la decoración navideña para incentivar las ventas."},{"type":"oembed_response","subtype":"twitter","_id":"A22AFVEHRRAEDEPTIPTF4EKQWM","raw_oembed":{"url":"https://twitter.com/Cadiz_es/status/672520992510623745","author_name":"Ayuntamiento de Cádiz","author_url":"https://twitter.com/Cadiz_es","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">El Ayuntamiento de Cádiz se ilumina con la inauguración del alumbrado de Navidad 2015-2016. <a href=\"https://t.co/P9YRvjWvXF\">pic.twitter.com/P9YRvjWvXF</a></p>— Ayuntamiento de Cádiz (@Cadiz_es) <a href=\"https://twitter.com/Cadiz_es/status/672520992510623745?ref_src=twsrc%5Etfw\">December 3, 2015</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"672520992510623745"},"referent":{"id":"672520992510623745","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"6XSJN26IIBAJZBQ7ZZZNTSFEWQ","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"De esta manera, los comerciantes gaditanos lograban que Kichi <strong>reconsiderara su propuesta</strong> e iluminara el pasado día 8 las primeras calles de Cádiz. Y hablamos de las primeras porque este año el ayuntamiento <strong>alumbrará por tramos</strong> los distintos lugares de la ciudad. Una decisión tomada tras la polémica y que ha hecho que los<strong> técnicos tengan que estar trabajando a contrarreloj</strong> para que todas las calles estén iluminadas."},{"_id":"Z5EW2QFEY5FRVL5A4ZYE6VB3XE","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Tras la polémica, el ayuntamiento ha desembolsado un total de <strong>567.000 euros</strong> (más 119.175 euros en concepto del 21 por ciento de IVA). Y es que las prisas no son buenas, y los gaditanos han tenido que poco a poco, y al ritmo de trabajo de los operarios, ver cómo se iluminaban sus calles, <strong>de manera progresiva y no al gusto de todos</strong>."},{"_id":"L3A7ZIVQ4BCKBBZIKFGIXGAFXQ","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Pamplona"},{"_id":"CWTZ3JTWEJHSTN5T56GXCZ65F4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"<strong>Casi 98.000 €</strong> se ha gastado este año el ayuntamiento navarro para decorar las calles de Pamplona —<strong>30.000 € más que el año pasado</strong>—. El consistorio asegura que tanto las luces como el resto del material, además del montaje, retirada y mantenimiento; <strong>corre a cargo del presupuesto público</strong>."},{"type":"oembed_response","subtype":"twitter","_id":"VPUF4EJ4KRDI7AB6FVTEEERWBM","raw_oembed":{"url":"https://twitter.com/navarracultural/status/545616763535515649","author_name":"Navarra Cultural","author_url":"https://twitter.com/navarracultural","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Música, talleres, cine y teatro componen el programa del Ayuntamiento de Pamplona para Navidad <a href=\"http://t.co/apcSyoh6nH\">http://t.co/apcSyoh6nH</a></p>— Navarra Cultural (@navarracultural) <a href=\"https://twitter.com/navarracultural/status/545616763535515649?ref_src=twsrc%5Etfw\">December 18, 2014</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"545616763535515649"},"referent":{"id":"545616763535515649","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"25C4ZSHPBBCCZIFCH7MRANULBI","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"San Sebastián"},{"_id":"TGUN2S3W5NCBHA7LLGMJBSLZYQ","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"\"Asómate a la Navidad en San Sebastián\" es el eslogan que han usado este año para <strong>atraer al turismo al norte de España</strong>. Un eslogan que le viene ni al pelo a este alumbrado que cuenta con <strong>547 arcos, figuras y farolas</strong> que se encenderán cada noche, <strong>más de un millón de puntos de luz</strong>."},{"_id":"WAY2PQX3OFA3FFS76L3EJY4OPU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"120.000 euros destinados al montaje, mantenimiento y desmontaje de las estructuras que se harán por parte de la empresa cordobesa <strong>Ximénez Iluminaciones</strong> que se ha alzado con este contrato público por 3 años para iluminar la ciudad donostiarra."},{"_id":"HI432LJ7J5EUVOBA6ZFCUOSBOQ","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La <a title=\"La Navidad ya brilla en San Sebastián\" href=\"http://cadenaser.com/emisora/2016/12/02/radio_san_sebastian/1480699515_862106.html\">agenda navideña donostiarra</a>, que empezaba el 2 de diciembre, <strong>concluirá el 8 de enero</strong> con un 21% más de calles iluminadas que el pasado año y un incremento del 20% en elementos decorativos. Cabe destacar el gran árbol navideño instalado en el Palacio de Miramar de <strong>20 metros de altura y ocho de diámetro</strong>. Además, como novedad este año está la campaña del \"Gran Mercado de Navidad\", <strong>un mercado que con sus casetas recorrerá el paseo de Francia</strong>; un total de 30 casetas abrirán sus puertas para ofrecer productos navideños."},{"_id":"DEI5AGET5NBNBECW2XIW2XO6AA","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Santander"},{"_id":"I5L7CCF76RGSRM6TTYX7NL7EQU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":" Más de <strong>400.000 bombillas con tecnología LED</strong> y 139 arcos de entre 8 y 12 metros en distintas calles de la ciudad iluminan las calles de la capital cántabra."},{"_id":"HARQT7BWOREELPO6XCI3YUDVYU","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La principal novedad del alumbrado navideño de este año será la <strong>iluminación de la fachada del Ayuntamiento</strong>, que se transformará en un gran lienzo sobre el que se proyectarán imágenes y motivos navideños, combinados con sonido envolvente en toda la plaza."},{"type":"oembed_response","subtype":"twitter","_id":"EHEJWZLH4VGV3IHQZCHMP3XTBE","raw_oembed":{"url":"https://twitter.com/TurismoSDR/status/804760812657266689","author_name":"Turismo Santander","author_url":"https://twitter.com/TurismoSDR","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">¡¡Ya es Navidad en Santander!! Os dejamos algunas fotos del tradicional acto de encendido navideño en la Plaza del Ayuntamiento. <a href=\"https://t.co/z35YjAFZH7\">pic.twitter.com/z35YjAFZH7</a></p>— Turismo Santander (@TurismoSDR) <a href=\"https://twitter.com/TurismoSDR/status/804760812657266689?ref_src=twsrc%5Etfw\">December 2, 2016</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"804760812657266689"},"referent":{"id":"804760812657266689","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"LXJ2KK4335CLLN5B4SRJMD4OYE","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"El coste eléctrico asciende a <strong>1.320 euros</strong>, para un alumbrado que <strong>permanecerá encendido hasta el día 6</strong> desde las 18:00 hasta las 23:00 horas, ampliándolo una hora más, hasta las doce, los viernes, sábados y vísperas de fiesta. El resto del gasto presupuestado por el consistorio, <strong>está incluido en el salario de los trabajadores municipales</strong> que se encargan del montaje, retirada y mantenimiento"},{"_id":"ZEQWVNGXIZFKDK2OILLCXLWU4A","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Logroño"},{"_id":"3KRQMI6QJBH5DALLE45Y35HVD4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"En la capital riojana el gasto en luces de Navidad <strong>es compartido</strong>. De los <strong>75.000 € presupuestados este año</strong> —en 2015 fueron más de 100.000 €—, <strong>el 20% lo asume la Cámara Oficial de Comercio e Industria</strong> de la región."},{"type":"oembed_response","subtype":"twitter","_id":"TNUQ5TFRGBD2JAJUOSG3UDFSNI","raw_oembed":{"url":"https://twitter.com/AytoLogrono/status/415520530239090688","author_name":"Ayuntamiento Logroño","author_url":"https://twitter.com/AytoLogrono","html":"<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Desde el Ayuntamiento de Logroño os deseamos a todos una muy feliz Navidad. <a href=\"http://t.co/JBZBaq0Lhn\">pic.twitter.com/JBZBaq0Lhn</a></p>— Ayuntamiento Logroño (@AytoLogrono) <a href=\"https://twitter.com/AytoLogrono/status/415520530239090688?ref_src=twsrc%5Etfw\">December 24, 2013</a></blockquote>\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"><\/script>\n","width":550,"height":null,"type":"twitter","cache_age":"3153600000","provider_name":"Twitter","provider_url":"https://twitter.com","version":"1.0","_id":"415520530239090688"},"referent":{"id":"415520530239090688","provider":"https://api.twitter.com/1/statuses/oembed.json?id=","service":"oembed","type":"twitter"}},{"_id":"X23IOBJCYJHNJGJ7LGBNKAK53M","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"De la instalación, retirada y alquiler de las luces se ha hecho cargo la empresa<a href=\"http://www.ximenez.com/\" target=\"_blank\"> Iluminaciones Ximénez</a>. En cuanto a los comercios de la ciudad, <strong>este año aportarán el 30% del presupuesto</strong> para que las principales calles comerciales estén iluminadas hasta que pasen las fiestas navideñas."},{"_id":"TJTBD7GU5ZB2LL436T5MBI57YE","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Málaga"},{"_id":"HE5ONNEFLNHSHPFELIOV3LFHCA","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"Desde el 24 de noviembre y <strong>durante 44 días</strong>, Málaga exhibirá su alumbrado navideño que este año, como el pasado, le ha costado al ayuntamiento <a href=\"http://cadenaser.com/emisora/2016/11/21/ser_malaga/1479737650_206609.html\"><strong>casi 580.000 €</strong></a>. Casi dos millones de bombillas se suman a los <strong>cuatro árboles</strong> de las plazas de la Marina, la Constitución, Marina Lario y el parque Huelin."},{"_id":"HBRANXT4RZA33MEA2VS7ATTFS4","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La principal novedad es que <strong>dos veces al día</strong> se sincronizarán las luces <strong>con música de <em>Queen</em> o <em>Carmina Buruna</em></strong> en la famosa calle Larios."},{"_id":"KYRXIOTPRBDNLIDUQBHSRUHQRQ","type":"header","level":4,"additional_properties":{"tag":"subladillo"},"alignment":"center","content":"Albacete"},{"_id":"5Z2OWHNDXJFSVEG2PAQHA2D65A","type":"text","additional_properties":{"tag":"p"},"alignment":"center","content":"La ciudad manchega <strong>reparte el gasto</strong> entre el Ayuntamiento y la Asociación de Comerciantes de la ciudad. 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